by Dr. Shauna Fitzjerrall It is no secret that most workplaces today are affected by the current economic situation. A few sayings come to mind: When the going gets tough, the tough get going. Desperate times call for desperate measures. When life gives you lemons, make lemonade. While these quotes may be inspirational, they cannot alone help leaders motivate themselves or their followers to action. What is needed in addition to an inspirational or motivational quote is creativity.
Through creative thinking, leaders can promote innovation in organizations and in their employees by utilizing various techniques. One such technique is brainstorming. This can be an excellent tool for leaders looking for creative solutions to problems. However, brainstorming is not just forming a group and asking for suggestions. To encourage creative thinking and the free flow of ideas, leaders must create a nonjudgmental environment where all feel they have a voice.
Isaksen, Dorval and Treffinger (2000) suggest four guidelines for generating options while brainstorming:
• Defer judgment. Do not critique ideas until all have been presented.
• Strive for quantity. Generate as many options as possible.
• Freewheel. Look for unique, imaginative, and original ideas.
• Seek combinations. Build on the ideas presented.
When used effectively, brainstorming can be a helpful tool for leaders looking for creative solutions to problems in uncertain economic times. It might just help you make lemonade from those lemons.
Isaksen, S. G., Dorval, K. B., and Treffinger, D. J. (2000). Creative approaches to problem solving: A framework for change. Dubuque, IA: Kendall/Hunt.
Shauna Fitzjarrell, Ph.D., has been an online facilitator for the Organizational Leadership program at Mountain State University since 2004. A former police officer, she holds a Ph.D. in postsecondary and adult education. She advocates practical application of adult learning theories while helping learners develop critical thinking and leadership skills.


